Quote From The Grocer Magazine September 2008 "The Grocer has launched a mystery shopping survey for the convenience sector. As part of The Grocer’s new-look Independent View section, the mystery shop benchmarks independents against symbol groups, co-ops, discounters and the multiples’ convenience formats in the same area. The mystery shop, by field marketing agency FM&CG, rates five c-stores in a single area on five criteria: availability, customer service, services such as ATM and top-ups, and community facilities. In a recent survey carried out in the Bristol Area, Jones Convenience Store came a close second."